Battle-Tested Tips for Effective Explanations - Lee LeFever - Harvard Business Review: You probably know the famous scene in the movie Glengary Glen Ross where Alec Baldwin's character tells his team to "Always be closing." I wish it were that simple. These days closing the deal, or even getting close, comes with more prerequisites — the biggest of which is understanding. People will not buy what they do not understand. Quality explanations are the key to getting prospects to become customers. I suggest a new motto for today: "Always be explaining."
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